Twofold victory at the Global Carrier Awards 2017
Bonn, October 25, 2017 – Deutsche Telekom International Carrier Sales & Solutions (ICSS) walked away with not one, but two coveted awards at the Capacity Global Carrier award ceremony on October 25th. The win for “Best Marketing Campaign Around Industry Events” honored the organization’s witty campaign to launch its 360° Defense Strategy at this year’s ITW in Chicago, while the prize for “Best Data Service Innovation” recognized the organization’s recently launched IP-VPN Mobile Access solution.
“Best Marketing campaign Around Industry Events”
During a “Breakfast with the Champions” event for customers and partners, ICSS focused on the similarities between football and security. The concept revolved around the idea that both require intelligence, strategic thinking, flexibility, strength and the ability to outmaneuver the opponent. As Chicago is home to the famous Wrigley Field stadium and football is the USA’s favorite sport, the tie-in to football was fitting as well as clever.
To create an entertaining atmosphere and provide a memorable ambiance that would ensure the retention of information, ICSS alluded to the sports theme with invitations, speeches, online information, printed material, banners and even clothing. All ICSS staff members dressed in football-related gear of the so-called ‘DT Defense Team’.
The 360° Defense Strategy was then kicked-off with the assertion of ICSS’s winning position in the area of security.
The annual awards ceremony and gala dinner was held at the Intercontinental Hotel in London. It is one of the high points of the three-day Capacity Europe conference, which is billed as the largest meeting in Europe for the global carrier community. This year the event attracted over 600 company representatives from across more than 85 countries.